Edge
Waterless Service System
Screening, pricing and scripts for waterless as a real service, not a fallback.
The Groomer’s Edge
The free tools show you the numbers. The Edge shows you what to do about them.
Unlock every Edge item →Solves“I offer waterless when a bath won’t work and I never know what to charge.”
WorthAn unpriced fallback is free work. Written as a screened, named service it bills like one.
What’s inside
- Written candidate criteria — which cats this is actually for
- What each product type genuinely does
- A two-tier menu priced at parity, and why parity matters
- The brush-out protocol, the escalation call, and marketing it without overpromising
Read the whole thing with the Edge.
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More playbooks
EdgeSystem
Add-On Revenue System
Build the essentials into one package, then rotate seasonal add-ons so nothing reads as an upsell.
Solves“Add-ons feel like I’m squeezing people, so I never offer them.”
WorthThe add-on nobody offers is revenue already sitting in an appointment you’re already doing.
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EdgePlaybook
Adding a Cat Service Line
The pilot structure and separation model for a dog salon taking on cats.
Solves“I want the cat work but I can’t risk the dog book paying my rent.”
WorthCat appointments price higher per hour than small-dog work in most markets. The pilot is how you capture that without betting the business.
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EdgeIssue
Adding Retail to Your Salon
Turning a dead shelf into stocked, priced margin.
Solves“I know retail should work but I don’t know what to even put on the shelf.”
WorthRetail margin lands on appointments you were already booking — it costs shelf space, not chair time.
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