Edge
Add-On Revenue System
Build the essentials into one package, then rotate seasonal add-ons so nothing reads as an upsell.
The Groomer’s Edge
The free tools show you the numbers. The Edge shows you what to do about them.
Unlock every Edge item →Solves“Add-ons feel like I’m squeezing people, so I never offer them.”
WorthThe add-on nobody offers is revenue already sitting in an appointment you’re already doing.
What’s inside
- What belongs in the bundled package, and what stays a la carte
- A market-by-market price table, rural through metro
- Why you mostly don’t announce the change, and what to say when asked
- A twelve-month rotating-special calendar so the offer never stalls
Read the whole thing with the Edge.
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More playbooks
EdgePlaybook
Adding a Cat Service Line
The pilot structure and separation model for a dog salon taking on cats.
Solves“I want the cat work but I can’t risk the dog book paying my rent.”
WorthCat appointments price higher per hour than small-dog work in most markets. The pilot is how you capture that without betting the business.
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EdgeIssue
Adding Retail to Your Salon
Turning a dead shelf into stocked, priced margin.
Solves“I know retail should work but I don’t know what to even put on the shelf.”
WorthRetail margin lands on appointments you were already booking — it costs shelf space, not chair time.
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EdgeIssue
AI SEO Guide for Groomers
Your clients are asking AI to find a groomer. What that changes.
Solves“People are asking ChatGPT for a groomer and I have no idea if I come up.”
WorthSearch is shifting to answers instead of links. Being absent from the answer is a channel closing quietly.
See what’s inside · Subscribe →