Edge
Software Decision Playbook
MoeGo vs. Gingr: full cost math, feature audit, and the switch plan.
The Groomer’s Edge
The free tools show you the numbers. The Edge shows you what to do about them.
Unlock every Edge item →Solves“I’ve been meaning to pick booking software for a year and keep stalling.”
WorthPicking wrong means migrating twice. The all-in monthly cost is rarely the number on the pricing page.
What’s inside
- Where MoeGo and Gingr are each heading, and what that means for a cat book
- All-in cost on both sides, including the processing-fee math
- The annual math at a real appointment volume
- Switching cost, and the tests that reveal per-pet record depth
Read the whole thing with the Edge.
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More playbooks
EdgeSystem
Add-On Revenue System
Build the essentials into one package, then rotate seasonal add-ons so nothing reads as an upsell.
Solves“Add-ons feel like I’m squeezing people, so I never offer them.”
WorthThe add-on nobody offers is revenue already sitting in an appointment you’re already doing.
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EdgePlaybook
Adding a Cat Service Line
The pilot structure and separation model for a dog salon taking on cats.
Solves“I want the cat work but I can’t risk the dog book paying my rent.”
WorthCat appointments price higher per hour than small-dog work in most markets. The pilot is how you capture that without betting the business.
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EdgeIssue
Adding Retail to Your Salon
Turning a dead shelf into stocked, priced margin.
Solves“I know retail should work but I don’t know what to even put on the shelf.”
WorthRetail margin lands on appointments you were already booking — it costs shelf space, not chair time.
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