Edge
Price Increase Playbook
Client segmentation, the exact messages, and handling the objections.
The Groomer’s Edge
The free tools show you the numbers. The Edge shows you what to do about them.
Unlock every Edge item →Solves“I know I’m underpriced. I don’t know how to actually do the raise.”
WorthPrices that haven’t moved in years are a pay cut taken quietly. This is the sequence for undoing it.
What’s inside
- How to pull and segment your book before choosing a number
- A coat-type rate table, current versus new
- The message templates, plus timing and delivery method
- Answers to the three objections you will actually get
Read the whole thing with the Edge.
$9/ monthCancel anytime · Every free item stays free
More playbooks
EdgeSystem
Add-On Revenue System
Build the essentials into one package, then rotate seasonal add-ons so nothing reads as an upsell.
Solves“Add-ons feel like I’m squeezing people, so I never offer them.”
WorthThe add-on nobody offers is revenue already sitting in an appointment you’re already doing.
See what’s inside · Subscribe →
EdgePlaybook
Adding a Cat Service Line
The pilot structure and separation model for a dog salon taking on cats.
Solves“I want the cat work but I can’t risk the dog book paying my rent.”
WorthCat appointments price higher per hour than small-dog work in most markets. The pilot is how you capture that without betting the business.
See what’s inside · Subscribe →
EdgeIssue
Adding Retail to Your Salon
Turning a dead shelf into stocked, priced margin.
Solves“I know retail should work but I don’t know what to even put on the shelf.”
WorthRetail margin lands on appointments you were already booking — it costs shelf space, not chair time.
See what’s inside · Subscribe →