Edge
Membership Program Playbook
The tier, the pitch, and the cap that stops it quietly discounting your best clients.
The Groomer’s Edge
The free tools show you the numbers. The Edge shows you what to do about them.
Unlock every Edge item →Solves“My slow months are brutal and my good clients already book anyway.”
WorthAn uncapped membership discounts the people who’d have paid full price. The cap is the part that makes it work.
What’s inside
- Why you set the cap before you set the price
- Where the slots come from, without cannibalising your best weeks
- The pitch, plus the cancellation and pause policy in writing
- How to tell whether it is working or just moving the same money around
Read the whole thing with the Edge.
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Build the essentials into one package, then rotate seasonal add-ons so nothing reads as an upsell.
Solves“Add-ons feel like I’m squeezing people, so I never offer them.”
WorthThe add-on nobody offers is revenue already sitting in an appointment you’re already doing.
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Solves“I want the cat work but I can’t risk the dog book paying my rent.”
WorthCat appointments price higher per hour than small-dog work in most markets. The pilot is how you capture that without betting the business.
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Turning a dead shelf into stocked, priced margin.
Solves“I know retail should work but I don’t know what to even put on the shelf.”
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