Edge
Channel Math Playbook
Cost-per-booking tracking for where your next thirty cat clients actually come from.
The Groomer’s Edge
The free tools show you the numbers. The Edge shows you what to do about them.
Unlock every Edge item →Solves“I have no idea which of my marketing is working.”
WorthMarketing spend without cost-per-booking is guessing. This is the tracking that tells you which channel to cut.
What’s inside
- A source-tracking system you can stand up in week one
- How to reconstruct your baseline from bookings you already have
- The real cost-per-booking calculation, channel by channel
- How to rank and reallocate, then the monthly review cadence
Read the whole thing with the Edge.
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Add-On Revenue System
Build the essentials into one package, then rotate seasonal add-ons so nothing reads as an upsell.
Solves“Add-ons feel like I’m squeezing people, so I never offer them.”
WorthThe add-on nobody offers is revenue already sitting in an appointment you’re already doing.
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EdgePlaybook
Adding a Cat Service Line
The pilot structure and separation model for a dog salon taking on cats.
Solves“I want the cat work but I can’t risk the dog book paying my rent.”
WorthCat appointments price higher per hour than small-dog work in most markets. The pilot is how you capture that without betting the business.
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Adding Retail to Your Salon
Turning a dead shelf into stocked, priced margin.
Solves“I know retail should work but I don’t know what to even put on the shelf.”
WorthRetail margin lands on appointments you were already booking — it costs shelf space, not chair time.
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