Edge
Certification Investment Playbook
Cost, timeline and payoff for choosing between NCGI’s CFMG and IPG’s cat track, plus the scripts to put the credential to work.
The Groomer’s Edge
The free tools show you the numbers. The Edge shows you what to do about them.
Unlock every Edge item →Solves“I can’t tell whether a cat certification will pay for itself or just cost me study time and fees.”
WorthCertification costs real money and months of evenings. Knowing the payback math before you enroll is cheaper than finding out after.
What’s inside
- Executive Summary
- Background
- Complete Framework
- Real Numbers From a Working Salon
- Implementation Timeline
Read the whole thing with the Edge.
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More playbooks
EdgeSystem
Add-On Revenue System
Build the essentials into one package, then rotate seasonal add-ons so nothing reads as an upsell.
Solves“Add-ons feel like I’m squeezing people, so I never offer them.”
WorthThe add-on nobody offers is revenue already sitting in an appointment you’re already doing.
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EdgePlaybook
Adding a Cat Service Line
The pilot structure and separation model for a dog salon taking on cats.
Solves“I want the cat work but I can’t risk the dog book paying my rent.”
WorthCat appointments price higher per hour than small-dog work in most markets. The pilot is how you capture that without betting the business.
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EdgeIssue
Adding Retail to Your Salon
Turning a dead shelf into stocked, priced margin.
Solves“I know retail should work but I don’t know what to even put on the shelf.”
WorthRetail margin lands on appointments you were already booking — it costs shelf space, not chair time.
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